Amplify Music Festival

Three of the Amplify posters on a wall

project overview

Amplify is a fictional music festival in Cincinnati that aims to elevate local musicians while also showcasing all genres of music to audiences from around the world. Without having a focus on just one genre like rock or rap, Amplify promotes the artistry of music as a whole for a wider audience. For this personal project, the objectives were to develop a visual system and campaign that can be implemented into multiple formats. To communicate the event information clearly. Organize information into a clear and recognizable hierarchy.

project type

Complete Brand Identity and Brand Extensions

year

2024

my role

Lead Designer

client

Personal Project

process work

To begin making the wordmark, a bold, expressive typeface was selected to best represent the emotion and volume of the music being played at the festival.

To begin making the wordmark, a bold, expressive typeface was selected to best represent the emotion and volume of the music being played at the festival.

To begin making the wordmark, a bold, expressive typeface was selected to best represent the emotion and volume of the music being played at the festival.

final designs

The full brand resulted in an intense graphic style that represented the underlying passion and emotion that artists put into their work, as well as the passion fans have for them.

By creating posters, webpages, and social media content, users could be engaged by the big-name headliners and explore the music of smaller local musicians.

The full brand resulted in an intense graphic style that represented the underlying passion and emotion that artists put into their work, as well as the passion fans have for them.

By creating posters, webpages, and social media content, users could be engaged by the big-name headliners and explore the music of smaller local musicians.

The full brand resulted in an intense graphic style that represented the underlying passion and emotion that artists put into their work, as well as the passion fans have for them.

By creating posters, webpages, and social media content, users could be engaged by the big-name headliners and explore the music of smaller local musicians.

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