The Running of the Tubs

The Stueart Pennington's World Championship Running of the Tubs is a yearly race in Hot Springs National Park, Arkansas. Participants decorate and customize bathtubs while working in teams to get their tub to the end of the track the fastest in order to become champions. There are also awards for different categories of tubs as well as the decorations each team applies. For this project, the design objectives were to redesign a brand identity and visual system, apply that system to various formats, communicate the event information clearly to the target audience, and organize information into a clear and recognizable hierarchy.