Objective
Demonstrate abilities to develop a visual/typographic system that would be implemented in an information system for a phone and transportation terminal. Demonstrate the ability to visually/typographically communicate complex content: tabular hierarchy, numerical data, imagery, and potential symbols. Translate and incorporate different viewing scales, computer to physical.
First Sketches
The initial sketches were focused on creating a general idea for a layout that would later be turned into a digital form. A couple of variations were created in the sketches for the home, arrival, and flight information screens.
Initial Digital Iterations
Most of the sketches were turned into digital iterations to have a foundation that could be built off of in revisions. Multiple different layouts were explored, including tables, wide separate boxes, and small rounded boxes to display flight information.
Revisions
After the initial ideas, colors were added. Blue and white were chosen because most airlines use blue in their logos like United, Delta, Southwest, and American Airlines, so this created a connection between the airlines and the app. The longer rectangles were also chosen to display the flight information, but they were rounded to provide a friendlier appearance.
Final Designs
The shade of blue was darkened in the information boxes and the blues were changed to match throughout the design. The information boxes and text inside were also made larger and easier to read for users.
Mock-Up Video
